B2B Content Marketing and Lead Generation
Make content and inbound marketing work for you. Transform your content into a marketing tool that turns prospects into leads and reduces your cost of acquisition.
We view each content marketing effort as a prime opportunity to give your prospects all they need to move further along the sales funnel.
We work with you to understand your business before we write a word.
- what sets you apart
- what problems you solve
- what gets customers excited
- what are goals and objectives
B2B Content. We explore your existing content and find any gems. You may find that with some professional tweaks you have more usable content than you realized.
B2B Content Strategy. We set goals aligned with your business objectives and perform a competitive, customer and gap analysis. We also provide an action plan that includes metrics and an editorial calendar.
B2B Content Creation. We can speak for you in the tone and voice you want— in articles, case studies, presentations, direct mail, email, website copy, brochures, and landing pages.
B2B Marketing Sales Lead Generation. We are skilled in both traditional and digital media. We help you to determine the type of media to best gain the attention of your audience.